In 1923, a syndicate of Pasadena men purchased all of the land on the easterly extreme of the peninsula from Edna Ferguson, the widow of Joe Ferguson.  The property was then subdivided, a map filed in May 1923, and public improvements installed during the winter of 1923-1924, after which an intense selling campaign began.

The Peninsula, Balboa, c. 1922

These pictures and details are entirely from Jeff Delaney’s book, Newport Beach.  Jeff Delaney’s website is located at www.NewportBeachPostcards.com.

To see more pictures and read more history on the Newport Beach area, please browse my “Local History” section!