Balboa’s Historical Main Street

Balboa Main Street, c. 1921

Balboa Main Street, c. 1921

In 1913, the Knight Apartments, on the right, were built by Frank J. Knight.  The building still stands today.

Balboa Pier Summer Band Concert, c. 1928

Balboa Pier Summer Band Concert, c. 1928

Musicians set up chairs on Main Street to play for a holiday crowd.  A few years earlier, in 1923, the pavilion was remodeled to make it more suitable for dancing.  Signs on the roof and facade read “Dance” and “Dancing,” making it clear that this was the place to cut a rug.

Bathing beauties on main street, c. 1924

Bathing beauties on main street, c. 1924

Bathing beauty contests were part of day-long festivities arranged by the chamber of commerce and Madame LaRue Osgood to attract visitors to Balboa.  Madame Osgood had to import girls for the annual beauty contest because local girls “would never be seen in those costumes.”

Crowds on Main Street, Balboa, c. 1924

Crowds on Main Street, Balboa, c. 1924

In 1924, Eastlack opened Balboa Pharmacy No. 2 on the northwest corner of the same intersection in the newly completed Louis W. Briggs building.  Since his lease on the first pharmacy ran another year, there were two pharmacies in Balboa for the 1924 season.  In 1928, Eastlack sold Balboa Pharmacy No. 2 to Mickey Walker and Alfonse Hamann.

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All information and photos are from the book Newport Beach, by Jeff Delaney.  His website is www.newportbeachpostcards.com.  Want to view more of Newport Beach’s past history and photos?  Browse my “Local History” section.

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